In my line of work I spend quite a bit of time on the phone speaking with individuals seeking help in building their home based business. The other day I had a conversation with a man who had a wonderful perspective and shared some of his views. The view was basically that he loved the product he was taking; it has changed his life, and wanted to spread his experience of the product to others. He then proceeded to speak of his belief system in life and how most people are lacking in wealth, health and love due to their lack of perspective. We then discussed the fact that I spend a great deal of time talking to people who love the product and have great intentions but just need a little guidance and perspective in building their home based business.So what is this perspective that so many of us struggle with. Well in my experience it is basically on two levels. The first is that we think of building our home based business as sales and not marketing. The second is our mindset of greed and wanting our home based business built huge yesterday. Let’s look at the first part of the equation, sales or marketing.In building our home based business we tend to think of selling our product instead of marketing it. What does this mean? Sales persons basically convince people of their product and thus build their market. Marketers on the other hand find their market and fill the need, want or desire of their market. Let’s take a look at how we build our home based business. We get involved to spend more time at home with our families, to supplement our income etc. Then our plan becomes to run around town going to meetings with one or two prospects and selling them on the idea of opportunity. Which in fact is quite time consuming and defeats the purpose of building and working our home based business from home. Now if we gain this perspective we can adjust our thinking and look at a marketing perspective in building our home based business.Marketers who are building their home based business find their market from home, talk to the prospect from home and close the transactions from home. Marketers have people calling them for them to fill the need, want or desire of their market. Now how do marketers do that? Well there is a number of ways of lead generation. From targeted leads that are purchased, to blogging, to pay per click advertising and much more. Then marketers have creatively crafted their ads, presentations etc. to attract the right audience for their product and find themselves filling the need as at the close, quite different from the salesman who convinces the close to the prospect.So how does our mindset come into play? Quite frankly it has everything to do with building our home based business. I will try to cover this in short and suggest looking at other articles I have written to further your knowledge. Mindset starts with an understanding of natural law. These are the laws of abundance, attraction and investment on return to name a few but you get the idea. For purpose of building our home based business we have to understand these laws and how they work in our favor in building our business. In a nutshell and again I will suggest further reading to explain the explanation, these laws are in effect for everyone and can not be changed, they are in fact the “rules of the game” for life.They insure us that there will always be a market for out product, that we don’t have to worry about yesterday because its gone and to only look to the future for growth. So in building our home based business we can be rest assured there is a huge market for our product, that we can start today or tomorrow or five years from now in looking and the market will be there. So we do not have to panic about building our business today or looking for that perfect prospect today. What we do need to do is participate in the process and build our skills and knowledge base to build our system to find our prospects for us and in fact close business.So in conclusion all of our best intentions, our growth and building our home based business can be attained. However, in this day and age we must learn to market, not sell our product and building our home based will indeed come true. It does take time, effort and energy and it can be done from home but we must learn the skills and knowledge to be successful in building our home based business.